Posts Tagged ‘Startup’

Startup Links

August 14, 2012

Every day I comb through my Google Reader reading sites like Hacker News and others, and star articles that are especially interesting about startups, entrepreneurship and miscellany. These are some of my favorites:

Startup Links

May 6, 2012

Every day I comb through my Google Reader reading sites like Hacker News and others, and star articles that are especially interesting about startups, entrepreneurship and miscellany. These are some of my favorites:

Top Ten Tips of Customer Acquisition and Retention (2 of 5)

December 6, 2010

3.  Total view.  How many times have you heard “that’s not my job” or “that’s not my department.”  You had better hope that you don’t have someone like that in your organization.   There are plenty of reasons this attitude surfaces.  Maybe your employees don’t personally have the technical knowledge to answer the question.  Maybe there are too many territorial disputes in your organization.  Maybe that particular person is lazy.  You need to fix these problems either through better training, better people or better technology – probably using all three.

To grow your business, you need a total view.  You need to make sure anyone who interacts with customers in any way has a total view or at least knows where to go get the answers from someone who has that viewpoint.  Through training and technology, you can make it happen.

4.  Technology. Technology is making it increasingly easier to gather, store and interpret information about your customers.  It has become popular in recent years to put in customer relationship management (CRM) systems.  There are many prominent CRM systems and free CRM systems in the marketplace and it will take some time to evaluate what can work best for you.  The best suited CRM system that I found was with an independent consultant on Bay Street who uses Google Groups to post new prospect information and updates on contact information and conversation notes.  Everytime he talks to a prospect, he sends an email to the Group.  Any time he needs information on a prospect or client, he searches the Google Group and all of the relevant information is there in one place.

There are many ways that your organization can transition to an online presence through a web portal or using email newsletter services to send out customized newsletters to each of your potential customers and current customers.  You can also post video testimonials on your web site or on social media to show the world how satisfied your customers truly are.

A Sense of Purpose

November 16, 2010

Starting a business is easy; being successful in business is hard. One of the best things an entrepreneur can do before starting a business is to determine the purpose of the business. Questions, such as the ones posted below, can be used to provide some guidance.

Who is your company supposed to serve?
What do you stand for?
Why are you doing what you are doing?
Why should you be doing what you are doing?
What unique abilities and strengths does your team bring to the market?
What is your company trying to accomplish?

In addition to knowing your purpose, you should also have a good story that your potential clients can easily relate to. This story should be easy to tell and easy to understand.

Consider some of the more well known stories – McDonalds, HP, Microsoft, Dell, Toyota – to name a few.

Creating a sense of purpose and an easy to relate to story is the first step to having your startup take off.

The Emotions Of An Entrepreneur

April 12, 2010

On BootCamp Helsinki kick-off day, Petteri Koponen, serial entrepreneur, founder of Jaiku, based his presentation on emotions that arises when being an entrepreneur.

Here is a quick list of emotions Petteri talked about which you may experience when starting a company.

Excitement, you have to use your passion and excitement to convince other. Pitching: you need to do it everyday, get used to pitch to different people
Rejections, as Startups you fight against all odds, pitch and learn to get feedback and improve all the time,
– Learn to live with constant Exhaustion, Founders are are the bottleneck of the an start up, so hire good people
– Get a personal life and do exercise, find a balance
– Be decisive. Make decisions, Fail fast but learn from it
Pride often comes extremely easy, succeeding in Finland is way too easy and does not mean anything
Greed: is really BAD
Anxiety!!
Aggression is usually good but need to used right way, don´t be evil, mean or asshole. be competitive
– Focus on surviving and greater value, Team, money,
– Focus, Focus Focus, and fun, no no burnouts, work has to be fun. Specially for rest of the team to keep motivated

To watch Petteri present at BootCamp Helsinki, follow this link to the Aalto Entrepreneurship Society.


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