Archive for the ‘Uncategorized’ Category

Startup Links

May 6, 2012

Every day I comb through my Google Reader reading sites like Hacker News and others, and star articles that are especially interesting about startups, entrepreneurship and miscellany. These are some of my favorites:

Getting Out Of Sendai, Japan

March 21, 2011

The last chapter on Getting Out Of Dodge.

I’ll keep everyone posted on what is going on with work and for any fundraising efforts to help the people back in Japan.

Escaping Sendai

March 15, 2011

Here’s my personal account of getting out of Sendai Japan.

Top Ten Tips Of Customer Acquisition and Retention (1 of 5)

December 6, 2010

The top ten elements for any organization interested in improving customer acquisition and retention.

1.  Training.  Do your new hires know what makes you tick?  Do they know why you exist and what matters to your customers? The training I’m talking about is customer-driven training, not internally driven training. Generally, you want to answer the following questions:

  • Why do people buy from us and not the other guys?
  • When people buy from the other guys, why do they do it?
  • What makes us unique?
  • What do our customers care the most about?
  • What are the primary tasks you need to know, and how do those tasks relate to the customers’ needs?

The key to the training should be focused on creating a “customer-centric” thought process – letting your new hires know how far they can go to solving a customer’s problem and when they need to ask for help.

2.  Touches.  Every time you come in contact with a customer, it’s a “touch” and an opportunity to shine.  Every contact with the customer is important – and can have a direct impact on your customer acquisition and retention.  This includes the initial phone call, credit terms, confirming email, returns – everything that your customer sees and hears from your organization.  Take time to ensure that you have proof read emails, all links in your correspondence are live, that everyone in your organization is aware of the new deal you just sent out to your database.  Remember, finding and keeping customers is a touchy subject.

Getting More Out of LinkedIn

November 15, 2010

I use LinkedIn quite extensively, but I’ve always been baffled on how to use the LinkedIn Group functions to garner much success.

 

Cece Saloman-Lee answers this question in her interview with Bob Etheridge – Growing A Conference Using LinkedIn.

The Dark Side Of Microfinance

November 14, 2010

Interesting article in the Globe and Mail. When the shift started from non-profits offering microfinance lending and financial education to private companies and eventually public companies ($350 million IPO in India for SKS Microfinance), the social safety net that assured repayment of the loan is gone.  Now collection companies are forcing people into an untenable position of paying back loans even before they have defaulted on them.  In some cases, to boost sales the microfinance companies convinced borrowers to take out multiple loans.  These are people who live on less than $2 a day, who are often times uneducated, and are looking for any way to get out of poverty.

It will be interesting to see what financial reforms the Indian government brings out in light of the recent spat of suicides, if anything at all.

Google Beaten by PayPal

October 31, 2010

It’s not very often that Google get’s beaten.  In fact in the past five years there are very few examples where Google has lost to an established and entrenched competitor.  Not so with PayPal’s announcement this week of PayPal Local – TechCrunch’s announcement here.

Initially launched in San Francisco, hopefully it will be launched across the USA to help businesses process payments.

Break

October 20, 2010

I’ll be on a hiatus for a week while setting up a few new things.  The move to Japan is starting to take it’s toll on me and I need time to adjust.

 

Aalto Garage Ventures

October 12, 2010

Heeding the homage of “Go south young man” the team at Aalto Garage Ventures took a peek at some other Baltic accelerators.  Of particular interest is Garage48 and a few of the projects that they have been working on.

 

NewPath Consulting

September 14, 2010

Interesting update on NewPath Consulting on helping startups establish themselves and make connections with customers.  Definitely worth checking out if you are looking to launch a new business.


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